• Google Ad Grants Strategist for Nonprofits

You Shouldn't Have to Fight this Hard just to be Found Online.

Google set aside $10,000 a month for nonprofits like yours. Most of it goes unspent, suspended, or completely wasted. 
I’m Kajal, and fixing that is all I do.

Book Your Free 20-Minute Clarity Call
Let’s have a real conversation about where you are and what’s possible.

What we've built together across 1,000+ nonprofits

9.48M

clicks to nonprofit causes

172M

impressions for social missions

750K

conversions: donations, signups, real actions

100%

reactivation success rate, all-time
Serving nonprofits across the US, Africa, Europe, Australia, and Asia

Where are you right now?

Wherever You are With Your Grant, There's a Clear Path Forward.

I work with nonprofits at every stage of the Google Ad Grant journey. Which one of these sounds like you?

01

Haven't started yet

You haven't activated your Google Ad Grant yet.

$10,000 a month in free Google advertising is sitting unclaimed. The application process feels complicated. I get it. I handle everything from eligibility to your first live campaign, so you can start showing up for the searches that matter to your mission.

02

Grant suspended

Your grant got suspended and you don't know how to get it back. 

I know how unsettling that feels. But suspension is rarely the end of the story. I’ve reactivated more than 50 suspended accounts with a 100% success rate. I know exactly where the compliance traps are, and I’ll guide you back, step by step.

03

Not getting results

Your grant is active, but it's barely working.

This is the most common situation I see. An active grant isn’t the same as a working grant. If your campaigns aren’t built with intention, your budget goes unspent and your mission stays invisible. I’ll audit what’s broken and rebuild around real results. 
A little about me

I've Spent My Career Helping Nonprofits Do More With What They Already Have.

I’m Kajal Singh. For over a decade, I’ve worked alongside nonprofits and social good organizations, from small grassroots initiatives to large international organizations including UNICEF and WHO, helping them reach more people and build the digital presence their mission deserves.

Google Ad Grants became the heart of my work because I kept seeing the same thing: $10,000 a month in free Google advertising, sitting unused, suspended, or completely wasted on campaigns with no real strategy. That gap genuinely keeps me up at night.

“Because behind every missed click is a person who was searching for exactly what your organization does, and didn’t find you.”

Google Partners

UNICEF &

WHO Collaborator

5 Continents.

One Mission.

1,000+ Nonprofits Served

Book My Free Clarity Call
Reach Out Directly on WhatsApp

I read every message personally. You’ll hear back from me, not an assistant.

What we do together

Three Ways I Help Nonprofits Stop Leaving Their Grant on The Table

01

Grant Activation

You haven't claimed your grant yet

You’re eligible for $10,000 a month in free Google advertising, and every month you wait is a month your mission goes unseen. I handle the entire process, start to finish, so your first campaign goes live without the stress.

What's included:

  • Eligibility and qualification review
  • Full grant application submission
  • Account structure and campaign build
  • Keyword research aligned to your cause
  • Pre-launch compliance check

02

Grant Activation

Your grant has been suspended

A suspension feels like a dead end. In my experience, it almost never is. I’ll find out exactly why it happened, fix what needs fixing, and manage the full recovery — including direct communication with Google’s team if needed. My reactivation success rate is 100%, and I take that personally.

What's included:

  • Full suspension diagnosis
  • Policy compliance remediation
  • Direct liaison with Google Ad Grants team
  • Reactivation request and follow-through
  • Compliance safeguards so it doesn't happen again

03

Ongoing Grant Management

Your grant is active but not working hard enough 

Having an active grant and having a performing grant are two very different things. I build campaigns rooted in your mission, optimize them based on what’s actually working, and make sure your full budget is being used with intention — not just spent. You’ll always know exactly what I’m doing and why.

What's included:

  • Campaign strategy and full account structure
  • Continuous bid and keyword optimization
  • Landing page audit and optimization guidance
  • Live dashboard access and weekly reporting
  • Ongoing compliance monitoring

Not sure which one applies to you? That’s exactly what the clarity call is for. 

What nonprofits say

I’m grateful for every organization that’s trusted me with their mission.
“Helped my business with Google Ad Grants, and provided absolutely excellent customer support and technical support. Really really happy with the performance. Trustworthy and reliable.”
  • Reynaldo Santana
 “An extraordinary level of service. Efficient in grasping our mission and reflecting it in every post.”
  • Robert Milegen
Founder & Chairman, Holistic Cancer Care Foundation

What nonprofits say

I’m grateful for every organization that’s trusted me with their mission.

Step 1

We talk. Really talk.

You’re eligible for $10,000 a month in free Google advertising, and every month you wait is a month your mission goes unseen. I handle the entire process, start to finish, so your first campaign goes live without the stress.

Step 2

I tell you exactly what I see.

I audit your ads account, your landing page, or both depending on your situation. I will give you an honest look at what’s working, what isn’t, and why. 

Step 3

You leave with a real plan.

Some organizations become ongoing clients. Others just need the audit and a clear next step they can act on themselves. Either way, you walk away with more clarity than you arrived with, and that’s a promise, not a sales line.

Step 4

Your Mission Grows.

If we work together, I take it from here. Full campaign management, regular reporting, complete transparency, and a genuine personal investment in seeing your mission reach the people who are already out there searching for it.
Free 20-Minute Clarity Call

Let's find out what your grant could really be doing for your mission.

Pick a time that works for you. I’ll listen first, look honestly at your setup, and tell you exactly what your best next step is, whether that means working together or not.

What we’ll cover:

  • Where your grant currently stands
  • What's working, what isn't, and why
  • Your clearest next step forward
  • No pitch. No pressure
  • You'll hear from me personally, not an assistant
  • You'll leave with clarity, guaranteed

FREQUENTLY ASKED QUESTIONS 

Pick a time that works for you. I’ll listen first, look honestly at your setup, and tell you exactly what your best next step is, whether that means working together or not.

What we’ll cover:

Typically between two to four weeks from the time we begin the application. The timeline depends on how quickly Google processes your submission and whether any additional documentation is needed. I manage the entire process so you’re not left chasing emails or waiting in the dark.
In most cases, no. I’ve successfully reactivated accounts that had been suspended for extended periods. The key is understanding exactly why the suspension happened and addressing it correctly.
It means Google gives your nonprofit up to $10,000 every month to run search ads, completely free. When managed well, that translates into thousands of people finding your website every month while searching for the cause you serve, the programs you offer, or the help you provide.
Not at all. The Google Ad Grant itself is free. My management fee is the only investment involved, and I work with organizations of all sizes, from small grassroots nonprofits to large international ones. What matters to me is your mission, not the size of your team.
This comes up more than you’d think, and it’s something I’ll flag honestly in your audit. Google has specific requirements for the landing pages your ads point to. If your website needs work to meet those standards or to convert visitors effectively, I’ll tell you exactly what needs to change, and I can help with that too if needed.
You’ll always have full visibility into what’s happening. I provide live dashboard access and regular reporting so you can see exactly how your campaigns are performing: clicks, impressions, conversions, and what they mean for your mission. I don’t believe in keeping clients in the dark about their own accounts.
Because Google Ad Grants has very specific rules and limitations that make it behave differently from a standard Google Ads account. Most failed attempts come down to campaigns that weren’t built with those rules in mind. I specialize exclusively in Google Ad Grants, this isn’t a side service for me. It’s all I do for nonprofits, and that depth of focus makes a real difference.
Just book a free 20-minute clarity call. No paperwork, no prep needed, just show up and tell me where you are. We’ll figure out the rest together.

Living humanity aspect of human through our work

© 2026Kajal Singh · Google Ad Grants Strategist for Nonprofits · kajalsingh.com